Compare Pure PPC, Content Only, and a Dynamic Investment strategy (using a steady, linear budget shift to content over 24 months).
Estimate the stable monthly visitors expected from content ranking #1 for its target keyword(s). Used for 'Content Only' and 'Dynamic' strategies here.
Estimate the maximum total monthly visitors you realistically expect to achieve from ALL your content efforts combined, considering market size, keyword saturation, and SERP limits (e.g., AI Overviews). Leave blank if you don't want to apply an explicit cap from this input. PPC traffic is calculated separately.
Results (Over 24 Months):
Simulation comparing: Pure PPC, Content Only (all budget to content), and Dynamic Investment (starts with minimal content spend, then linearly shifts remaining budget from PPC to content).
Key Assumptions:
Content traffic ramps up over 10 months.
Traffic per article fixed based on your estimate above.
The new "Max Content Traffic" input can cap total organic traffic.
Dynamic strategy uses a linear (Exponent = 1.0) shift.
Rates/values constant.
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